ON Shoes - retail installation
In 2025, On Shoes approached Monks to create a bespoke installation for its flagship store in Chengdu, China.
The brief called for abstract motion that would enhance the sense of lightness and suspension central to the brand’s footwear.
I contributed to the project as both a motion designer and animation director during the final phase of production. Traveling on site for the installation, I worked to fine-tune the animation and ensure it performed optimally within the store’s lighting conditions.
research & development
The project involved an extensive research and development phase to address a number of technical challenges.
This included building a grid system in After Effects that precisely aligned with the physical grid of LED panels within the sculpture, as well as developing creative approaches to produce visually engaging animations within the constraints of the panel dimensions.
ChatGPT was used to assist in writing complex After Effects expressions that enabled all the particles to be controlled simultaneously.
Allowing the organic motion to be achieved in an efficient and easily adjustable way.
credits
ANIMATION DIRECTOR - DECLAN BYRNE, BEN ALCASAS
3D ANIMATION - FREDERIX BATISTA, BEN ALCASAS
2D ANIMATION - FREDERIX BATISTA, DECLAN BYRNE, TOM KAMPS
ILLUSTRATION - MATTYN KLAAASEN