versace - charms
A short but fun project. Versace briefed us to create a series of reels for their TikTok account, promoting their Charm handbag accessories. I worked on translating the creative concept into a concrete animation plan and storyboard.
Closely directing the animation, I worked to achieve a playfulness that felt high fashion without appearing childish.
look development
With a brand as iconic and visually defined as Versace, it was essential to guide the team in translating that prestige into 3D animation. The tone needed to strike a balance while staying clear of anything overly cartoony, per the client’s strong direction.
sophisticated yet playfull
look exploration
Using the campaign visuals as our blueprint, we explored a range of color palettes and treatments. Early versions leaned too heavily into vibrant hues, which we then pulled back only to find the results becoming too muted. Through this iterative process, we ultimately arrived at a balanced visual language that felt…
bold while still refined
animatic
Created specifically for Versace’s TikTok channel, the animations needed to be concise and deliver impact within an 8-second format optimized for the platform.
I was responsible for developing the animatics to ensure the pacing felt sharp and intentional
fast enough to capture attention without being overwhelming or hard to follow.
credits
CREATIVE DIRECTOR - ZOE YOUNG
ACCOUNT DIRECTOR - HALEY GUAN, EVANGEL HUANG
ANIMATION DIRECTOR - BEN ALCASAS
3D ANIMATION - BAS KROL, WESSEL VAN WEGEN
ILLUSTRATION - RODRIGO FERNANDEZ POGGI
SOUND DESIGN - TWO AM MUSIC
PRODUCER - SOPHIE SMOLDERS